Consumer Behaviour Essay Example | Topics and Well Written Essays - 1500 words

Consumer Behaviour - Essay Example It is not necessarily the primary goal of the individual and can be adequate to avoid uncomfortable tension which can arise out of the absence of the primary goal. Deprivation of the primary goal generally results in the attainment of primary goal status of the substitute goal. This can be regarded as a defence mechanism for individuals in order to protect their ego. For example, an individual who cannot afford a very high priced and luxurious car may actually find contentment and satisfaction with less expensive car and consider its image as the one he clearly prefers (Schiffman, 1988, p.97). Defence mechanism is regarded as the way in which individuals cope with frustrations or a frustrating situation in order to protect their self esteem or self image. This can be explained by an example. When an individual cannot afford apparel that she craves for, she can satisfy her craving by a number of different ways. She might opt for less expensive apparel or she can also react to situatio n by showing anger and frustration towards her boss who does not provide her with the money she would like to have for buying the dress. The other alternative is that she could persuade herself to understand that that the dress does not look as good as it should be as per its price. The two cases can be regarded as aggression and rationalization respectively. These two are the defence mechanism which people adopt in order to protect their own ego from the feeling of failure when they are unable to accomplish their goals. The types of defence mechanisms that individuals undertake are numerous and far from being exhaustive. This is because of the fact that individuals generally develop their own ways of fighting frustrating situations to protect their self esteem arising from apprehensions and anxieties that result from the experience of failures. It is essential for marketers to consider these facts during constructing advertisements and selecting advertising appeals. In this markete rs can emphasize on the product in which they portray an individual resolving a specific frustrating situation by the use of the advertised product. Needs are considered one of the most crucial essence of marketing concepts. Marketers do not generally create the need in individuals but rather make consumers aware of the needs. Needs and goals constantly keep changing in response to the changing environment, physical conditions, and interactions with people around and experiences. With the attainment of a goal, consumers strive to attain a new goal and consequently develop new needs. In case they are unable to attain a particular goal they keep striving for old goals or develop substitute goals. It is crucial for marketers to identify the people’s needs while producing a product. Additionally, when they launch a particular product marketers also have the important responsibility of generating awareness among the consumers about their need for the product (Prakashan, 2006, p.7. 4). Types of motives of individuals, is an associated concept which marketers must understand along with needs. Motivation is the driving force within individuals which impels them to take a particular course of action. Many of the needs of individuals can remain dormant most of

Industrial regulation Essay Example for Free

Industrial regulation Essay Industrial regulation is government imposed regulation of an entire industry in order to monitor prices and products provided to the public. Industrial regulation exists to avoid overpricing, lack of competition and the overall taking advantage of consumers. The intended impact on the markets is to promote competition and economic efficiency. Industrial regulation also intends that monopolies and oligopolies do not control the entire market, charging high prices and providing fewer and inferior products, which in turn â€Å"harms consumers and society† (McConnell, Brue, Flynn et al, 2011, pg. 382). These regulations reduce the market power of monopolies, therefore allowing entry into the market by the competition which then allows for substitute products and price competition. It also reduces the power of oligopolies and increases market competition and prevents collusion. The antitrust laws also help anti competition and price fixing by not allowing monopolies to develop. Social Regulation is government imposed restrictions on corporate behavior to avoid unwanted behavior such as pollution or dangerous work situations. Social regulation exists to protect society by maintaining safer products, lessening pollution, improving work conditions and creating greater equality of economic opportunity, otherwise considered to improve our way of life. A vast majority of employers and also employees are affected by social regulation. Employers are required not to discriminate in hiring practices, allowing more opportunities to various groups of people including people with disabilities. Also, employers must provide safe working conditions as stating in OSHA (The Occupational Regulation 3 Safety and Health Administration). This is maintained by requiring employees to watch safety videos and practice safety procedures. To be compliant, employers are required to spend money on training materials, time and manpower enforcing anti-discrimination and safety protocols. Natural monopolies are entities that exist due to being more cost efficient and providing lower cost services or goods to consumers because of economies of scale. Due to the size of the entity, fixed costs spread over more units of output, leading to lower variable costs. One example would be our local utilities, where the single firm can provide the entire market supply of electricity therefore â€Å"competition is uneconomical† (McConnell, Brue, Flynn et al, 201, pg. 382.) Natural monopolies are formed by the government, naturally or by acquisitions. Natural monopolies should exist in some locales and industries because it would be cost efficient for the consumer. It was would not be efficient for a new electric company to come and spend a lot of capitol, creating new power lines, buildings, etc. and then charge higher costs to consumers to cover the initial cost. According to economic theory natural monopoly is optimal regulation, that is, how a firm regulates to produce and price optimally for consumers. D. Four major pieces of Antitrust Laws are: 1. The Sherman Act of 1890 which lays out two ideas. First, any trust, conspiracy, or restraint in trade or commerce is declared illegal. Second, anyone found guilty of monopolizing shall be found guilty of a felony. This act is designed to curb monopolization and anti-competition. Regulation 4 2. The Clayton Act of 1914: Price discrimination is deemed illegal when it reduces competition and is based on costs differences. It also prohibits tying contracts, acquisition of stocks from competing corporations and directors of one corporation cannot be board member of a competing firm. 3. The Federal Trade Commission (FTC) Act of 1914: Has responsibility to enforce antitrust laws by investigating unfair competitive practices. The FTC can issue cease-and-desist orders when unfair methods of competition are found. 4. The Wheeler-Lea Act of 1938: Gives the FTC additional reasonability’s to protect the public from false advertising, established the FTC as an independent agency and made unfair and deceptive sales practices illegal. 5. Celler-Kefauver Act: Amended the Clayton Act by prohibiting anti-competitive mergers by acquiring the competitions stock. Previously purchasing a firm’s physical assets was a way to acquire a competitive firm. E. Three Industr ial Regulatory Commissions are: 1. The Federal Energy Regulatory Commission which regulates the transmission of natural gas, oil and electricity, including the wholesale sale of electricity and gas. The FERC reviews mergers and acquisitions by electric companies, regulates the sale of wholesale electricity and gas, regulates the transportation of oil by pipeline, approves applications for interstate natural gas pipeline and storage facilities. The FERC also licenses and inspects hydroelectric projects. 2. The Federal Communications Commission regulates interstates and international communications by radio, television, wire, satellite and cable. The FCC processes Regulation 5 applications for licensing and filings, analyzes complaints and conducts investigations against the Communications Act of 1934. It also develops and implements regulatory programs and educates and informs consumers about telecommunication goods and services. 3. State Public Utility Commission which regulates the public utilities by state ensures fair, just and reasonable rates. The CPUC develops and implements policies to promote competition in communications division, represents the commission before the United State Congress and federal agencies. It also provides information and assistance to the general public. One division oversees the safety of electric and communication facilities. F. Five main federal regulatory commissions are: 1. The Food and Drug Administration which protects public health by assuring safety of drugs, vaccines, medical devices, cosmetics and food. They intend to lessen the risk of unsafe products for everyone. 2. The Equal Opportunity Commission enforces laws making it illegal to discriminate and applies to all hiring, firing, promotions, harassment, training, wages and benefits. This allows everyone a fair chance at employment. 3. The Occupational Safety and Health Administration assure safe and healthy working conditions for all men and women and were created to improve working conditions. 4. The Environmental Protection Agency protects the air, water and noise pollution and was created to protect the environment and therefore human health. 5. The Consumer Products Safety Commission ensures the safety of consumer products by helping protect consumers from the risks of product incidents. Regulation 6 REFERENCES McConnell, C., Brue, S., Flynn, S., et al, S. (2011).Economics. (19e ed.). New York: McGraw-Hill%2FIrwin.

Blame :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Are some people more to blame for a crime then others and if so why? This is a question which many people wonder about today. I think the answer is yes. People who are brought up in a certain way are more likely to commit a certain crime than others. In he following I will consider why certain people are more to blame then others for the crimes that they commit.   Ã‚  Ã‚  Ã‚  Ã‚  Before looking at the issue of if some people are more to blame than others we must first look the reasons in which people may commit crimes and the type of crimes. There are a variety of reasons for a person to commit a crime including greed, to be famous, need for money, pure hate, and insanity. The crimes in which they commit range from murder, robberies, or rape.   Ã‚  Ã‚  Ã‚  Ã‚  After looking at reasons why and the types of crimes it is now possible to look at the larger issue at hand. If a person is poor and they are performing a robbery to get some money to feed their baby should they be more to blame than someone who is rich but performing the same robbery because they are greedy. There is no right answer to this but I think that the person who is robbing the store to help his kid is less to blame. I say this because even though the person is poor it is not always his fault. He may not be able to get money for his baby but would still feels the need to provide for it. This is what forces him to rob the store. I feel people should look at him with a bit of compassion because the reason that he was committing the crime was not a selfish one but one that benefits others. On the other hand the rich guy who robbed the store cause he was greedy should be help more accountable for his crime. Since he is rich and did not need the money and onl y committed the crime because of his own selfishness he is more to blame.   Ã‚  Ã‚  Ã‚  Ã‚  You might say why should the blame be divided differently between the two people if in fact they did commit the same crime. Now it is true that they are both supposed to be equal but are they really truly equal. How can we say that a poor person is equal to a rich one?

Causes and Effects of Land Pollution

Land pollution is one of the gravest kinds of pollutions. I say so because we do not realize when and how we pollute land due to different things we do and decisions we take. We realize the air is getting polluted when we step out of our houses and take a deep breath. We know when our actions cause water pollution, for we can see for ourselves the quality of the water worsening. Similarly noise, light, visual pollution can all be monitored, because we can all see or sense these kinds of pollution. However, land pollution is a hard one to get since we do not understand and we cannot comprehend which of our actions cause destruction of land.What is Land Pollution? When the anthropogenic effects of development adversely affect land (especially in turns of quality of land), it can be termed as land pollution. This brings us to an important question – what counts as an adverse effect? The answer is simple – anything that reduces the productivity and potential of a piece of l and. Here, ‘productivity and potential' refers to prospective uses of a piece of land for any of the different purposes for which land is used; including infrastructure, housing, services, agriculture, forestry, etc.If any of the effects of human development reduce the potential of a piece of land to be used for any good purpose, it amounts to land pollution. Causes of Land Pollution 1. Degenerative Actions encompass a lot of human actions, including – deforestation, overuse of pesticides and chemical fertilizers, desertification, mining, inefficient and / or inadequate waste treatment, landfill, litter, etc. Many of these are unavoidable; however, definitely the severity of these actions in terms of the effects they have on the land can be reduced by taking appropriate and adequate corrective measure.For example, the amount of litter produced can be hugely reduced if we all strictly say NO to plastic. The key here is to conduct a thorough EIA – Environmental Imp act Assessment. 2. Misuse of Land mainly refers to felling of trees to clear land for agriculture, as well as processes like desertification and land conversion. Desertification is when anthropogenic effects of human development and / or other actions converts a piece of (essentially) fertile land into desert-land or dryland. Isn't that a scary thought?Land once converted to desert-land can never be reclaimed by any amount of corrective measures. This is also a serious issue because t does not only affect the land, but also the overall biodiversity of a place, specially when land is cleared for agriculture. A lot of indigenous flora and fauna is lost in the process. 3. Inefficient Use of Land – surprised? Does inefficient use of land count as a cause of land pollution? Yes. Why? Due to the consequences of inefficient use of land. Inefficient use of land as such is not going to cause land pollution.However, inefficient use of land amounts to wastage, and hence shortage of land ; and it is precisely during such conditions that man has to resort to measure such as deforestation and others to meet his needs. It is an important, albeit an indirect cause of land pollution that is often largely neglected. 4. Soil Pollution is when the top-most ‘soil' layer of land is destroyed or polluted. Soil pollution is again another cause of land pollution that affects not only the land, but also a lot of other things such as forest cover of a region, productivity of land in terms of agriculture, grazing etc.Soil pollution is also caused by wrong agricultural practices, such as overuse of chemical fertilizers and pesticides. This causes non-biodegradable chemicals to enter and accumulate in the food-chain – a process often referred to as biomagnification of a pollutant. 5. Land Conversion is the process whereby a piece of land is converted from its indigenous form to a form used for either agriculture or infrastructure. Land conversion is especially a growing problem that we possibly do not have a good – or a good enough – solution for.The best way to avoid land conversion is to make efficient use of the available land. Using a piece of land to its maximum potential is the key to eliminate many of the causes of land pollution. Other key causes of land pollution include – urbanization, improper waste disposal, industrial activities, nuclear research, chemicals released by all sorts of heavy industries, coal-fired power plants, metals production industries, etc. Effects of Land Pollution 1. Effects on Climate Land pollution can affect the general environment of the Earth.Land pollutions leads to loss in the forest cover of Earth. This is in turn going to affect the amount of rain. Less rains mean lesser vegetation. The effect of all different kinds of pollution will eventually lead to problems like acid rains, greenhouse effect, global warming. All of these problems have already initiated and need to be curbed before t he situation runs out of control. 2. Extinction of Species One of the major causes of concern is the extinction of species. Species are pushed towards endangerment and extinction primarily by two processes.Habitat fragmentation is the fragmentation of the natural habitat of an organism; cause primarily by urban sprawl. Habitat destruction, on the other hand, is when land clearing adversely affects animals special such that their natural habitat is lost. Both the actions can cause some species to go extinct and others to become invasive. 3. Biomagnification Biomagnification is the process in which certain non-biodegradable substances go on accumulating in the food-chain (in one or more species).The most common example is of methylmercury in fish and mercury in eagles. Not only does biomagnification put the particular species at risk, it puts all the species above and below it at risk, and ultimately affects the food pyramid. 4. Effects on Biodiversity Species extinction and biomagnif ication is going to overthrow the balance of nature very significantly. The main reason for this is disturbance created in the food chain. To give you a very simple example – on account of biomagnification of mercury in eagles, they might go extinct in the subsequent years.However, we know eagles prey on snakes. Less (or no) eagles will then result in more number of snakes! As you may have realized, land pollution is indeed going to affect a lot more things than we though it will. Hence, I leave you with some corrective measure you can take on a personal level to reduce land pollution. Encourage organic farming – buy organic food. Proper garbage disposal – separate your garbage before you give it to the garbage collector; and strictly say NO to plastic.Encourage recycling – buy recycled products, notebooks, paper, etc. Restrict use of herbicides and pesticides – they are not only used in farm, but in your own backyard as well. If we reduce our cont ribution to garbage and litter, therein itself we will be able to significantly reduce land pollution and probably curb it entirely in the near future. Also do realize this isn't only about land pollution; it is about all kinds of pollution. We need to take steps to prevent damaging our Earth. We have no other place to go.

Perioperative handouts

Perl-operative Nursing Phases of Perl-operative period 1. PRE- operative phase 2. INTRA- operative phase 3. POST- operative phase PRE-Operative Phase Begins when the decision to have surgery is made and ends when the client is transferred to the operating table INTRA-operative Phase Begins when the client is transferred to the operating table and ends when the client is admitted to the post-anesthesia unit Post-operative Phase Begins with the admission of the client to the PACIFIC and ends when healing is complete Activities in the Pre-pop 1 . Assessing the clients 2. Identifying potential or actual health problems 3.Planning specific care 4. Providing pre-operative teaching 5. Ensure consent is signed Activities during the Intra-pop 1 . Assisting the surgeon as scrub nurse and circulating nurse Activities in the POST-pop 2. Assessing responses to surgery 3. Performing interventions to promote healing 4. Prevent complications 5. Planning for home-care 6. Assist the client to achieve optimal recovery TYPES of SURGERY 1 . According to PURPOSE 2. According to degree of URGENCY 3. According to degree of RISK Effects of Surgery on the Client Stress response (Neuroscience response) is activated Resistance to infection is lowered due to surgical incisionVascular system is disturbed due to severing of blood vessels and blood loss Organ function may be altered due to manipulation Factors influencing Surgical Risk Age Nutrition Fluid and Electrolyte balance General health status: infection, cardiovascular disease, pulmonary problems, liver dysfunctions, renal dysfunctions or metabolic disorders Medications affecting Surgery Anticoagulants like aspirin and UNSAID should be discontinued 2 weeks Tranquilizer may cause hypertension and shock Antibiotics like encyclopedias may intensify effects of anesthesia Diuretics may cause electrolyte imbalance antiphon may cause hypertension Psychological support Assess client's fears, anxieties, support system and patterns of coping Es tablish a trusting relationship with client and family Explain routine procedures, encourage fertilization of fears and allow clients to ask questions Provide for spiritual care if needed Preoperative teaching Assess client's level of understanding of surgical procedure and its implications Answer questions, clarify and reinforce explanations given by the surgeon Explain routine pre-pop and post-pop procedures Teach coughing and deep breathing exercise, splinting of incision, turning side to did.Explain its importance in preventing complications Assure client that pain medication will be given Pre-operative teaching Physical Preparation Obtain hex of past medical conditions Perform baseline head to toe examinations including vital signs Ensure that diagnostic exams are performed CB, Electrolytes, APT/APT, Urinalysis, EGG, Blood typing, Chest Cray Prepare client skin Shower with antibacterial soap to cleanse skin Skin prep if ordered: shave or clip hairs and cleanse appropriate areas to reduce bacteria on skin Administer enema if ordered Promote adequate rest and asleep Instruct client to remain NP after midnight to prevent vomiting and aspiration Pre-pop elimination Laxatives, enemas or both may be prescribed the night before surgery Have the client void immediately BEFORE transferring them to the OR Foley catheter may be inserted as ordered Legal Responsibility Surgeon obtains operative permit (Informed consent) 1. Surgical procedure, alternatives, possible complications, disfigurements 2.Part of nurse's role as client advocate to confirm that clients understands information given Informed Consent An active shared decision making process between the provider and the recipient of are. 3 conditions 1 . Adequate disclosure of the diagnosis, nature and purpose of treatment, risk and consequences, probability of successful outcome and prognosis if treatment is not done. 2. Patient must demonstrate a clear understanding and comprehension of information being provid ed 3. Recipient of care must give consent voluntarily, not persuaded or coerced to undergo the procedure. Consent are not needed for emergency care if; 1. There is an immediate threat to life 2. Experts agree that it is an emergency 3. Client is unable to consent 4. A legally authorized person cannot be reachedPreparation Immediately before surgery Obtain a baseline vital signs Provide oral hygiene and remove dentures Remove client's clothing and dress in clean gown Remove nail polish, cosmetics, Jewelry Instruct to empty bladder Check identification band Intra-operative phase interventions Determine the type of surgery and anesthesia used Position client appropriately for surgery Assist the surgeon as circulating or scrub nurse Maintain the sterility of the surgical field Monitor for developing complications Preparing the surgical site Purpose of prepping is to reduce the unit of organisms available to migrate to the surgical wound. Task is the responsibility of the circulating nur se Principle of scrubbing from the clean area to dirty area is observed at all times Anesthetics Anesthetics are drugs that are used to cause complete or partial loss of sensation. The numerous anesthetics can be broadly classified as : 1. General 2.Local anesthetics General Anesthesia Loss of sensation with loss of consciousness Skeletal muscle relaxation Analgesia Elimination of somatic, autonomic and endocrine response including coughing, gagging and vomiting Protective reflexes are lost Amnesia, analgesia and hypnosis occur Administered in two ways: Inhalation Intravenous IV anesthetics Produces rapid, smooth induction, may be used alone in short procedures Common IV anesthetics: methodical, Sodium tapeline (Penetrate), modally Disadvantages: poor relaxation, respiratory and myocardial depression in high doses, bronchiole's, laryngitis's, hypertension and respiratory depression Dissociation Agents Produce state of profound analgesia, amnesia and lack of awareness without loss of consciousness Astatine (Catalan) Side effects: tachycardia, hypertension, respiratory depression, hallucinations Precautions: decrease verbal, tactile and visual stimulation during recovery periodNarcoleptics Produces state of narcoleptic analgesia characterized by reduced motor activity and analgesia without loss of consciousness Fontanel citrate (Innovator) SE; hypertension, brickyard, respiratory depression, skeletal muscle rigidity, twitching Precaution: reduce narcotic dose to prevent respiratory depression Local Anesthesia Local anesthetics are drugs that cause a loss of sensation in limited areas of the body to abolish pain. They are powerful nerve blockers injected locally. Systemic absorption of the anesthetics can produce numerous side effects. Examples of Local anesthetics: The â€Å"CANINES† Loading Debasing Procaine Terracing The side effects of local anesthetics Local effects- local irritation and skin breakdown CONS effects if systemic absorption occurs- heada che, restlessness, anxiety, dizziness, tremors and blurred vision.GIG system- nausea, vomiting Cardiac- arrhythmias, peripheral vacillation, myocardial depression, and rarely, cardiac arrest Nursing Responsibilities Maintain emergency equipment on standby to provide life-support in cases of severe reactions Ensure that drugs are available for managing hypertension, cardiac arrest ND CONS alterations. Provide adequate hydration to patients receiving spinal anesthesia. Position the client supine for up to 12 hours after spinal anesthesia to minimize spinal headache Provide safety and comfort measures such as side-rails up, frequent skin care and supportive care Give health teaching to explain things the patient needs to know to allay fears. Stages of Anesthesia Depth Usually trained individuals with the special equipments ready for life support administer the agents The patient undergoes through a predictable stages known as STAGES of ANESTHESIA: 1 to 4

Fashion Identity Essay Example

Fashion Identity Essay Example Fashion Identity Essay Fashion Identity Essay Essay Topic: Push Precious Fashion (is) a key resource through which individuals in late modernity construct their identities and position themselves in relation to others. Bennett, A. ( 2005). Culture and Everyday Life. London Sage. P. 115. Discuss this statement with reference to individual examples. This essay will explore the importance of fashion, and how style is used to construct identities of individuals in particular those who followed the New Romantic movement of the late Seventies through to the early Eighties A movement of posers, who cared for dressing up in their flamboyant finery, experimenting with gender stereotype and being as unique as possible at the start of a new, emerging London nightlife with the pioneering music of the time. It will discuss how subcultures and style-tribes position themselves with in society, using topical theories from academics such as Joanne Entitles and Ted Blasphemous Identity, in social science, is described as an individuals conception and expression of their individuality or group affiliations, taking into account their characteristics, attitudes and so on. It is a label to the individual, either given by another party or by he individual itself and more often than not also consists of using stereotypes to pin these labels to each individual. Subculture is a ways of breaking down the mass culture of society into smaller pockets, usually of the youth group. Again, much relying on stereotypes, these gangs or groups are broken down by their overall look as an obvious factor but also other areas which bind them together such as the music they listen to, activities they undertake and their behaviors. : How this is done is all together tribe like and are usually, via the media, feared or mocked. The urge to arm tribes is part of being human, and should be celebrated for the strength it gives. We want to belong to something and ideally feel smarter, cooler or more dangerous than the rest of the public. (Robinson, 2012) so not only does society get sorted into tribes by the media but society splits itself up. From the Teddy Boys of the fifties and Moods and Rockers of the Sixties, each of these style-tribes has lived to show a definite style of its decade and sent out messages of how society was back then and shows a new youth wanting to belong The New Romantic movement, is en as a direct response to the over commercialese Punk movement, which had become a parody of itself, an anti-establishment uniform, attracting hordes of dickheads (Dodd, 1995). The new trend-setting posers who held a greater interest in dressing up and partying rather than causing anarchy to society. This new vogue rejected Punks austerity and anti- fashion ideologies although keeping a grip on the styles original use of counter-sexual clothing and strong use of cosmetic make-up, the result a glamorous, flamboyant yet androgynous style-tribe of gender benders, typified by characters such as Boy George and Marilyn. Every ages uses dress and body decoration to signal what is most important at that historical moment. Throughout most of our history that message has been I am rich, or I a powerful. If today more and more people use their dress style to assert I am authentic, (Polishes 2010) Style of dress was aesthetic and visually striking, with inspiration was a violent mix-up taken from clowns, Hollywood startles of the sass, Bonny Prince Charlie, highwaymen to Russian constructivism. The idea was to be as individual, authentic and creative as possible. The movement substituting the elegant for the slovenly, the precious for the vulgar, Dressing Up for Dressing Down. (Polishes 2010), they dressed as if their life depended on it. The movement was set to a soundtrack of an emerging new sound of electronic, synthesized pop. Free from the political, anarchy messages of bands who were associated with the Punk movement such as The Sex Pistols and making room for Duran Duran, Visage and Spanned Ballet who openly acknowledged that the look was as important as the sound, individuals in contemporary construct and play out identities in the course of everyday lives, fashion plays a central role. Bennett, 2005). Against a backdrop of riots and unemployment, this new sound, dressing up and being part of a growing London night life, was a way to glamorous their glum, horrible boring existence with no future. Egan). Subcultures or style-tribes have flourished at precisely the time in history when individuality and personal freedom have come to be seen as the defining features of our age (Polishes 2010). The New Romantics not Just celebrated being individual and different but used every opportunity to showcase what set them apart from others, from the hangouts and haunts of this tribe to how and when they did heir s ocializing and partying, was all to keep them elite from the rest of society. This flamboyant flock took to the clubs on a Tuesday night, ruling out any chance of their fun being ruined by the City Nine to Five Set, or the average normality. Before its closure in 1978, SOHO Lesbian club, Louise was the place to be seen for this group of Romantic posers. Once closed, the fabulously overdressed moved on to smaller clubs in London Soho, such as Gossips and Billys, before being re-homed to the legendary Blitz club in Covent Garden, giving the first media name to this tribe, Blitz Kids. Although these later clubs were not labeled as gay, the emphasis freedom of expression and individualism drew in an alternative gay youth culture. The original Blitz Kids icons, Boy George, Marilyn and Steve Strange, made no secret of their homosexuality and paved the way for a style for the movement which encouraged men to become gender playful wearing skirts, dresses and mixing elements of both male and female dress. Encouraging a wave of young gay men to follow suit, and to celebrate their difference and homosexuality identity. The Culture Club frontal George Dodd, better known as Boy George, epitomized the look and pushed its boundaries. Known for his rawboned plaits, over-done Geisha like make up, smocks and matching trousers, he shocked with these creations and his mix of ethnic, cultural looks and due to taking these extremities was ladled a transvestite and cross-dresser I dress in a similar way to a priest or archbishop. I wear robes, not dresses, and to be a transvestite you must wear womens clothes. I dont. Im not fighting an oppressed need to be a woman. Im proud to be a man. Dodd 1984) It is important to remember that it is the society in which we live, which dictates and ivies structure to gender what is masculine, what is feminine and what each of the genders should wear. Boy George stated his smocks and skirted tops as catholic camp and have been described as similar garments to that of the shallow kamikaze, which is traditional adornment of both men and women in Pakistan and Northern India. Research shows that age an d geographical location make strong links to the publics aspirations responses(Gill et al. 000), which may explain why the young men of eighties London were more willing to experiment with gender bending, or confusing gender signals given through clothing, make-up and overall appearance. Within bigger cities, people are more anonymous, therefore clothing and appearance are said to be of greater importance as they give clues to other city dwellers as to characteristics and interests. Although the New Romantic movement was popular with both men and woman who both experimented with their appearance, both gender bended and adopted the androgynous look it only appears to be the men who are remembered. As stated by Microbes and Gerber, very little seems to have been written about the role of girls they are absent from the classic subcultures ethnographic studies, the pop histories, the personal accounts and the Journalistic rivers. (2005), in regards to this style-tribe it may be that these men sporting a full face of make-up, ballet pumps, frills and lace gave more shocking imagery than the women. Androgyny had already been played with in the sixties Hippy movement, through men growing long hair but it had never been never been experiments with the full throttle of the New Romantics. Even in todays age, the public would be more likely to give a second look at a man on the street wearing lipstick than a female with a short haircut. This group of posers were the first youth of an age driven by the Edie, the children of the television age wise in the ways of the popular media, and they set out to subvert the realms the young know best music and fashion. Monsoons 2009). The media, much like most of the clubs and fashion stores were run on the masses by people so out of reach with the wants of the youth. Then in 1980, The Face magazine was launched, showcasing the latest London stressful and what was happening in the new, hip clubs. From this more magazine publications such as I-D were produced, more the fashions of the London street were beamed length and breath across the country. Many of the New Romantics found fame through music and took over the I-J and American charts, bringing the storyteller more and more into the media spot light, this is when the label New Romantics was coined up, as the look was taken out of the Blitz Club of London and being copied by the youth in other town and cities. This growing media spotlight and new found fame of the icons caused the downfall of the New Romantics Fashionably depends upon distinction or differentiation which, once copied universally, is neglected. A trend setting group whose identity depends upon being hip will therefore move on to adopt another style. (Intensities, 2000) Their flair and looks were being copied by the masses, young girls took to small plaits and ribbons in their hair and imitated the look of Boy George. The ability to look and be unique became harder and harder and in the space of a few years it was the death of this movement. In conclusion, fashion is a important and very key resource which is used to construct identity with great ease In everyday speech We speak of body that is subject to the clothes that literally en-clothe it with significance. (Gill, 1998). However there are other resources which can both be controlled and uncontrolled to help and aid in these constructions of identity. Closely linked with fashion is obviously the music in which individuals listen to, they both interlink and influence the other. The subculture and activities in which individuals wish to partake in also helps to in this building up. The media is a great factor which also must be considered media effects society way of life and thinking if the media portray a negative image of a style-tribe or an identity then this is how the public will view the individuals. To construct a chosen identity all these

Bliss Travels Marketing Plan

Bliss Travels Marketing Plan Introduction The purpose of this report is to discuss the prospect of e-marketing strategy to increase the customer base and to increase profit level of Bliss Travels. However, this report will concentrate on the local competitors, the customer behaviour to select a travel agent, and related factors such as the influence of age, experience, price range and location.Advertising We will write a custom report sample on Bliss Travels Marketing Plan specifically for you for only $16.05 $11/page Learn More In addition, this paper will focus on the advertising and strategic management system to prepare a guideline for the company to design different Web-based promotional and communication program. On the other hand, this report will estimate the web development costs, propose website ideas for this business, and assess the performance of programmers, Internet Web hosting providers to attain highest outcomes from them. However, this report will also identify the In ternal Strengths and Weaknesses, long-term objectives, Marketing Problems and Opportunities, Market Segments, Target Market, and strategies in order to prepare an Action plan for future development. Situational Analysis Hitt, Ireland Hoskisson (2001) pointed out that business organisations need to identify situational analysis in order to design future strategic plan or to restructure or develop product and service categories. Service line: Bliss Travels offers range of travel and tourism services to satisfy the customer such as ticketing and reservations, unique culinary and cultural adventures, meal in a private home, cruise holidays, package for new couples, global hotel reservations, special for holiday package, booking air tickets and so on (Bliss Travels, 2010). Competitive situation: OECD (2005) reported that there are too many large and medium size competitors exist in the market and most of the companies have long experience to operate business in this industry and the fol lowing figure give some information about local firmsAdvertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Figure 1: Number of operators in Australia.  Source: OECD (2005) Figure 2: Characteristics of the competitors.  Source: OECD (2005) Internal Strengths and Weaknesses of Bliss Travels Figure 3: Internal strengths and weaknesses of Bliss Travels.  Source: self generated Strengths The key strengths of Bliss Travels includes:Advertising We will write a custom report sample on Bliss Travels Marketing Plan specifically for you for only $16.05 $11/page Learn More Brand image: Bliss Travels has already created a strong brand image in the industry though it is a family business; Human resource: According to the report of Bliss Travels (2010), it has many efficient employees to ensure quality service for the customers. In addition, experience, innovative idea, the communication skills of the employees and guide will encourage the travellers to longer their tour duration; Internal control: The top executives have strong control over the company, and they follow local laws where it provides. In addition, it has also follow the provision of memorandum and article of association; Organisation structure: It has maintained simple organisational chart to operate more efficiently; Experience: The owner of this company has long experience with strong educational background to enter the global market with its outstanding services (Bliss Travels, 2010); Customer base: Loyal customers are the main strength for the company; Quality: the owner of Bliss Travels is committed to ensure superior quality; Rapid Expansion: Rapid expansion in local and international market help the company to increase market share in global travel and ticketing industry; Other: However, it experiences many positive issues in case of implementation of the decision i n the company, supply chain management, customer relationship management, financial position, growth rate, economics of scale and other factors. Weaknesses Tthis company has many weaknesses besides strengths, such as: Operating cost: The operating expense increases gradually, which can adversely affect the net revenues; Staff turnover: High turnover of the employees is another problem from the company, because they leave the market; Investment: This Company need more investment in order to expand its operation all over the world, so unavailability of the fund from external sources is another problem for the company; Risk Management: The business segment of Bliss Travels demand to assess the risk to ensure risk management system, which will help the company to increase the confidence of the employees as well as the customers. Organisational Goals and Objectives The Bliss Travels in Moonee Ponds has various corporate objectives for the development of its business in the next three years in the existing markets as well as new markets. At present, this company considers few objectives, such as: Bliss Travels has target to boost its annual profit from Moonee Ponds market by 25% within next 3 years; It has aim to expand customer awareness about the Bliss Travels brand from 20% to 35% over the selected period; Doubling the budget within this fiscal year for promotional activities to enlarge loyal customer base of Bliss Travels; Fixing budget for RD in order to research on present market condition, customer’s behaviour and so on; Bliss Travels aims to apply a few more life endowment strategies in order to raise its annual sales by 30% over next 3 years. Marketing Problems and Opportunities Figure 4: External threats and opportunities of Bliss Travels.  Source: self generated Problems Competition: Severe competition among the travel and ticketing companies is one of the major problems for Bliss Travels while competitors quickly copied the new strategies to promote their companies. Financial crisis: the purchasing power of the regular travellers has decreased due to the adverse impact of global financial crisis. Therefore, the outcomes of advertising campaign may not reach at expected level; Customer behaviour: It is really difficult for the marketers of Bliss Travels to understand customers’ behaviour and take measure accordingly, as their mind change frequently; Operating expense: The operating expense of the Bliss Travels is increasing due to many external and internal factors, such as, volatility of the service charge. In addition, the remuneration of the employees need to increase time-to-time to reduce staff turnover, which increase the operating expense; Weather: Bad weather condition or natural disaster can reduce the number of customers of Bliss Travels. However, this is the common problem of all companies in this industry; Environmental issues: Bliss Travels has corporate social responsibility to save the environ ment from pollution but many employees are not enough conscious in this issue; Legal: Bliss Travels is committed to follow local rules but it may have to face legal problems for several issues. Opportunities Growth: Bliss Travels has competence to perform strongly in existing market and enter new zone with outstanding service range; Joint venture: As a new potential company, Bliss Travels has the opportunity to joint venture with local companies or target to merge with multinational companies to get competitive advantages; Technology: Bliss Travels can increase number of new customers by using advance technology for promotional activities, for instance, building e-commerce website to sale the products and carry out integrated marketing communication programme create large customer base; Ownership: It has opportunity to enter the stock market to generate additional capital by changing the form of ownership from private to public. Target Market Travel and ticketing company Bliss Tr avels deal with many business segments, for instance, ticketing and reservations, offers holiday packagers and many other segments. As a result, the marketer of Bliss Travels targets different range of customer groups though it has a common customer base for different segments. However, the target customers of ticketing and reservations segments are mainly tourists, new couples, upper and middle class people, foreigners, high profile customers and businessperson. On the other hand, the marketer of Bliss Travels has target tourists because OECD (2005) reported that Australia experienced huge success from tourism sector and number of tourist is increasing per year. However, OECD (2005) further added that tourism industry contributes 4.2% of national GDP, and 5.7% of total employment; therefore, targeting tourists as main customer group would be prospective for Bliss Travels.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Market Segments Johnson, Seholes Whittington (2008) stated that segmentation is the process to separating a market into different groups of customers by considering different cultural background, personality, and behaviour of the customers, consequently, the marketer of this â€Å"Bliss Travels† conduct research to understand customer behaviour. Bliss Travels (2010) reported that it has design special offer for segmented customer because few customers are brand oriented, but significant parts are cautious group. Control and Review The organisational structure of Bliss Travels in Moonee Land area is simple like other small size companies in this industry. However, this report will suggest the person who will implement the strategy and action plan and the following table makes it clear that the owner of this business will take major decisions, as he is CEO of the company and maintain management team. However, Bliss Travels has memorandum, article of asocial and ethical codes t o control the company in accordance with local legislation, but this marketing plan recommends introducing efficient governance system to control the company and help its stakeholders, clients, and other workforce. Strategies of Bliss Travels E-commerce Model for Bliss Travels Anckar and Walden (2000) added that the travel agents are long familiar with computerized system for booking and reservation from seventies; online web technology has just facilitated them with a wider opportunity to perform all business function such as ticket and hotel booking and reservation tour operation, customer’s communication, payment and including employees’ management and accounts from a single website. To do so Bliss Travels has to integrate e-commerce software or it would be capable to develop a customized website, as it needed, but above all Bliss Travels needed to understand its business model that would be implemented in the website. Figure 5: Travel Agents E-commerce model.  S ource: Self generated from Anckar and Walden (2000) Dikenelli et al (2005) pointed out that for e-commerce strategy for tours travel agent has aligned with agent-mediated framework to develop the website, as the Bliss Travels needed to serve customer from any location, it will integrate paramount practice and trials in transport and tourism with agent for network security, IT service providing, engineering and software amalgamation capabilities. Web site of Bliss Travel Agent Liu (2005) has scrutinized with the nature of changing requirements of the consumers of tourism industry and added that they are gradually less loyal, most of them are taking regular vacation but for shorter period and spend minimum time to selecting their preferred tourism service. It is essential for Bliss Travels to understand how the proposed website would generate an accelerated value chain for as a new entry in the industry by satisfying the customer’s wants- Value extraction: Implication of suc h strategy would facilitate Bliss Travels to increase its operational efficiency by reducing associated costs, upgrading the total process automation including customer and service from airlines, hotels and tour operators; Value capture: The proposed website would smoothly progress the data mining that predict to the management of Bliss Travels how many customers are have visited the site and looking for further information those could be contacted in future for marketing purpose by capturing data; Value addition: This strategy that engrosses Bliss Travels with a linear amalgamation of tourism products to generate more affluent tourism product packages, for instance time worthy mobile SMS services from the website regarding the passengers flight schedule would provide enhanced satisfaction for the customers; Value creation: With this strategic focus, the website would provide an opportunity for Bliss Travels to generate an effectual network connecting service providers, customers , agents, payment processors in a single platform where customers would be capable to take service without visiting Bliss Travels office. Integration of such strategy with an e-commerce website would shift the existing business process of Bliss Travels while it would be capable to make different product and service offering to the huge customers with a single click from the website expanding the assortment of options for the customers. The website will provide further opportunities to utilize the contents optimization to appear easy search result of online payment and account maintenance without any additional cost. Implementation of the website For Bliss Travels to build a website enabled for e-commerce, the necessary elements and stepping are as follows: 1. Managing the Domain Names: It is necessary for Bliss Travels to select the domain name with a unique identity of in the online community, which may not be used by any other company and typing this domain name in the address b ar of web browser all customers can visit Bliss Travels and can purchase any travel product or service. There are lots of companies offer domain name with dot com, dot net dot org, for Bliss Travels it would be wise to take a domain name similar to its company name with dot com or dot biz, the cost for domain registration would be US$ 35 to US$ 60 per annual. Bliss Travels would register for at l lest 3 to 5 years at a time. 2. Website Design: For website design Bliss Travels would prepare a project clarification document its describing its business model and necessary tools that it intend to get in the website and the website developer could understand the requirements and details specification from this document. It is necessary to be the description in easy language for better understanding of the developers. There are huge website developers available in online and in the Bliss Travels would choice to select outsourcing the website developers from Bangladesh, India or China for cost effective solution and the approximate cost would be US$ 750 to US$ 1000. 3. Utility software: Bliss Travels may need different software for accounting and CRM purpose, which would be integrated with the website, in this context the cost would be around US$ 1500 to 2000 and would purchased online. 4. Merchant Account for Online Payment: For online payment system, Bliss Travels needed to integrate Merchant account API for which the company may not to have any upfront fees but have to pay 1 to 3.5 % for each transaction; 5. Website Site Content: It is very important aspect for Bliss Travels to secure the contents of the website to protect copy and paste by any other similar companies, as content need to write with appropriate measure of keyword with the aim to optimizing for web browsers. Thus, Bliss Travels would appoint a content writer where the cost would be US$ 20 to US$ 30 per page. 6. Security measure: For an e-commerce enabled website of Bliss Travels, security measu res are the major issue to emphasis customer’s and employees individual password integration, SSL certification, VeriSigns Authentication and so on. For the user’s password and captcha generation, it would be website developers responsibility and other security measures would be integrated with website hosting package. 7. Hosting and Trail Run: Bliss Travels would select suitable hosting company with high bandwidth to host its website with unlimited web space and the associated cost would be US$ 50 to US$ 75 per year depending on the bandwidth. After competition of the website, Bliss Travels will first upload it to the hosting server for trail run with the objective to remove errors and then go for commercial use. Action Plan of Bliss Travels Phase 1: Web designing and hosting It has already included that the owner will take the advantage of e-marketing to attract new customers, so, it should need design a web designing and hosting in order to step forward in next act ivity. Phase 2: IMC Campaign Bliss Travels notes the importance of â€Å"building close relationships with customer†; therefore, it will conduct the IMC campaign in order to aware people about the importance of visit in a new place, and the contribution of this company to make the journey more interesting way. The owner of Bliss Travels should appoint two new employees to co-ordinate the IMC campaign and to complete initial activities, such as, they will make promotional video, select target audience, and prepare suitable slogan, write web content and so on. Phase 3: Reducing Service Charge and operating costs This marketing plan recommend the owner of Bliss Travels to conduct research on the market situation, external business environment, the position of the competitors, the influence of global economic downturn, market demand, and buyer attitude to redesigning the pricing of its services. In addition, Bliss Travels has experienced intense competition to operate business in Moonee Ponds area, which affects the integrated market share of the company; consequently, reform of pricing structure is one of the most crucial criteria to sustain in competitive market while all local competitors setting price considering customers’ financial capability. However, it is important to mention that the marketers of Bliss Travels would like to reduce its operating cost by 15% within the fiscal year 2013 because Kotler Keller (2006) and David (2008) stated that cost control is an effective strategy for the company. Table 1: Action Plan of Bliss Travels Action Tasks Functions Start Date Duration Costs Phase One Web designing and hosting Initially it should require to find out the web designers or programmers to design a dynamic Website with e-commerce facilities Integration of the software for maintaining the customer relationship management Search Engine Optimization (SEO), advertisement through social networking sites, website development, blogs, e-mail, online advertising in different areas) and an aggregate development of IT processes to deliver simple IT operations 01 July 2011 2 Months The approximate cost would be US$ 750 to US$ 1000 if Bliss Travels uses low cost web designers otherwise, it should require up to US$ 5000 Web content costs US$ 25 per page It should require US$ 100 to $250 Phase Two IMC Campaign It should require to select target audience, prepare a strategic plan and other tactical plan in order to conduct the program smoothly Recruit two managers for co-ordination and 10 employees to help the managers The target customers are the target audience for the IMC campaign and it should require to make video for the campaign It should have many volunteers. Therefore, it should require mainly advertising in various media (including television, print media, direct mails) to aware the target audience 15 November 2011 6 months Salary $750 per Promotional activities $1000 Advertising costs $10000 Phase Three Reducing Service Charge and operating costs Redesigning pricing strategy by conducting market research and reduce the operating costs by developing the efficiency level of the employees and managing the company more efficient way Reduce unnecessary costs 01 October 2011 6 months Reference List Anckar, B Walden, P. (2000) Becoming Your Own Travel Agent: A Web of Potentials and Pitfalls. [pdf] Available from: http://csdl2.computer.org/comp/proceedings/hicss/2000/0493/07/04937023.pdf Bliss Travels (2010) About Us. [Online] Available from: blisstravels.com/aboutus.html Bliss Travels (2010) Special Offer. [Online] Available from: blisstravels.com/alacarte.html Bliss Travels (2010) Travel Services. [Online] Available from: blisstravels.com/alacarte.html David, F. (2008) Strategic Management: Concepts and Cases. 12th ed. London: Prentice Hall. Dikenelli, O. Topaloglu, Y. N. Erdur, C. ÃÅ"nalir, O. (2005) An Agent-Mediated E-Commerce Framework For Tourism Domain. [pdf] Available from: srdc. metu.edu.tr/webpage/projects/hermesProject/documents/AGENT-TOURISM.PDF Hitt, M. A., Ireland, R. D., Hoskisson, R. E. (2001) Strategic Management. 4th ed. South-Western Thomson Learning. Johnson, G. Seholes, K. Whittington, R. (2008) Exploring Corporate Strategy: Text Cases. 8th ed. London: FT Prentrice Hall. Kotler, P. Keller, K. L. (2006) Marketing Management. 11th ed. Prentice Hall. Liu, S. (2005) A Theoretic Discussion of Tourism E-commerce. [pdf] Available from: icec06.net/icec06sample.pdf OECD (2005) Tourism Industry in Australia. [pdf] Available from: oecd.org/dataoecd/61/33/34609098.pdf

Fun Family History Activities for Family Reunions

Fun Family History Activities for Family Reunions Like many families, you and your relatives may have made plans to get together this summer. What a great opportunity for sharing stories and family history.  Give one of these 10 fun family history activities a try at your next family reunion to get people talking, sharing and having fun. Memory T-Shirts If you have more than one branch of an extended family attending your reunion, consider identifying each branch with a different colored shirt. To further incorporate the family history theme, scan in a photo of the branchs progenitor and print it out on an iron-on transfer with identifiers such as Joes Kid or Joes Grandkid. These color-coded photo t-shirts make it easy to tell at a glance who is related to who. Color-coded family tree name tags offer a more inexpensive variation. Photo Swap Invite attendees to bring their old, historic family photos to the reunion, including pictures of people (great, great-grandpa), places (churches, cemetery, the old homestead) and even previous reunions. Encourage everyone to label their photos with the names of the people in the photograph, the date of the photo, and their own name and an ID number (a different number to identify each photo). If you can get a volunteer to bring a scanner and laptop computer with a CD burner, then set up a scanning table and create a CD of everyones photos. You can even encourage people to bring more photos by offering a free CD for every 10 photos contributed. The rest of the CDs you can sell to interested family members to help defray costs of the scanning and CD burning. If your family isnt very tech-savvy, then set up a table with the photos and include signup sheets where people can order copies of their favorites (by name and ID number). Family Scavenger Hunt Fun for all ages, but an especially good way to get the kids involved, a family scavenger hunt ensures plenty of interaction between different generations. Create a form or booklet with family-related questions such as: What was great-grandfather Powell’s first name? Which Aunt had twins? Where and when were Grandma and Grandpa Bishop married? Is there someone born in the same state as you? Set a deadline, and then gather the family together to judge the results. If you wish, you can award prizes to the people who get the most answers correct, and the booklets themselves make nice reunion souvenirs. Family Tree Wall Chart Create a large family tree chart to display on a wall, including as many generations of the family as possible. Family members can use it to fill in the blanks and correct any inaccurate information. Wall charts are popular with reunion attendees as they help people visualize their place within the family. The finished product also provides a great source of genealogical information. Heritage Cookbook Invite attendees to submit favorite family recipes- from their own family or one passed down from a distant ancestor. Ask them to include details on, memories of and a photo (when available) of the family member best known for the dish. The collected recipes can then be turned into a wonderful family cookbook. This also makes a great fundraising project for the following years reunion. Memory Lane Storytime A rare opportunity to hear interesting and funny stories about your family, a storytelling hour can really encourage family memories. If everyone agrees, have someone audiotape or videotape this session. Tour of the Past If your family reunion is held near where the family originated, then schedule a trip to the old family homestead, church or cemetery. You can use this as an opportunity to share family memories, or go a step further and recruit the clan to clean up the ancestral cemetery plots or research the family in old church records (be sure to schedule with the pastor in advance). This is a particularly special activity when many members are attending from out-of-town. Family History Skits and Reenactments Using stories from your own family history, have groups of attendees develop skits or plays that will retell the tales at your family reunion. You can even stage these reenactments at places that are of importance to your family such as homes, schools, churches, and parks (see Tour into the Past above). Non-actors can get into the fun by modeling vintage clothing or ancestral outfits. Oral History Odyssey Find someone with a video camera who is willing to interview members of the family. If the reunion is in honor of a special event (such as Grandma and Grandpas 50th Anniversary), ask people to talk about the guest(s) of honor. Or, ask questions on other select memories, such as growing up on the old homestead. Youll be surprised how differently people remember the same place or event. Memorabilia Table Set up a table for attendees to bring and display treasured family memorabilia- historic photos, military medals, old jewelry, family bibles, etc. Be sure all items are carefully labeled and the table is always hosted.

Introduce a Company into Spain Essay Example | Topics and Well Written Essays - 1000 words

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Write the three definitions on pre-production, production and Essay

Write the three definitions on pre-production, production and post-production - Essay Example Once financing is confirmed and principal cast members, director/directors, and cinematography is determined, this process takes up with helping to integrate the script with regards to the scenery and dynamic which will be utilized. As a function of this, preproduction entails the script being simplified to its most basic scenes. Within such a construct, the preproduction process is able to determine locations, cast members, costumes, special effects/visual effects, and props that will be utilized as a means of making the story cohesive. In order to ensure that this process takes place according to schedule, a detailed schedule is almost always created with regards to the necessary elements that need to take place within the given period of time (Schaefer et al, 2004). Moreover, the script is integrated with the screenplay by means of numbering and page locking the scenes so that all actors and representative staff members will have no confusion with regards to what will take place w ithin each given scene. Finally, any last-minute additions or deletions with regard to the plot line and scripts must be made prior to the process proceeding. Accordingly, as the preceding analysis as discussed, the specific aspects of the filling process is oftentimes one of the most hectic and challenging with regards to the overall level in which all of the necessary components can be completed according to the specified schedule. Production: Upon conclusion of preproduction, the production process itself begins. Within the production process, the actual video/film itself is shot. As compared to the preproduction process, a much larger number of crew are required due to the fact that script supervisors, picture editors, sound editors, photographers, assistant directors, and property masters must all integrated together as a function of producing the film. Although it might be understood by the reader that production itself merely involves the cast members arriving on set and film ing particular scenes, the production process is much more nuanced than this due to the fact that makeup, dressing/lighting, special effects, and seeing preparation crews must all integrate within the process as a means of ensuring that a fluid transition is affected (Johnson-Yale, 2008). In such a manner, adherence to restrict and rigid schedule is also necessary for each of these compounds to take place in an efficient and productive manner. Although there is obviously time for last-minute adjustments, the ultimate goal of this particular process is to wrap each specific scene in a satisfactory manner and move on to the next. Furthermore, the necessity of getting a particular scene correct is an absolute necessity due to the fact that any subsequent set up of a past scene will require a large number of man-hours and additional funding to re-create a prior scene/dynamic of the film. Once the production process has wrapped, a â€Å"wrap party† is oftentimes hosted as a means of expressing thanks to the crew and the cast for the diligence and hard work in bringing the production to a close. Post-Production: The process of postproduction is oftentimes much slower than the process of production. This is somewhat strange due to the fact that the process of postproduction does not require the overall manpower of production. However, during this particular stage video and film that was shot is extensively edited. This requires a painstaking process in which dialogue, music, songs, sound effects, computer graphics, and a variety of other elements are all mixed together as a means of creating a finished product (Davis, 2003). This painstaking process can vary in overall length with regards to specific type of film which is being made. For instance, if a film is

Business communication Essay Example | Topics and Well Written Essays - 2250 words - 1

Business communication - Essay Example The primary motive of this venture is to increase the customer trust and erase the fear from the passengers. This report has also evaluated a press release to convey the current activities to their stakeholders. Malaysian airline is the major airline operator of Malaysia whose primary hub is Kuala Lumpur International Airport (Strydom, 2005). This airlines company was established in the year of 1937 with twin engine and 8-seater aircrafts. Throughout the years, the airline has grown widely to fulfil the demand of consumers from all over the world (Malaysia Airlines, 2012). During the year of 2014, the company has experienced two major crashes which have degraded the global reputation and its financial condition (The New York Times, 2014). The organization therefore needs to put in strong efforts to design a strategic plan which will help them to rebuild their global reputation and financial position. This paper will carry out a situational analysis in order to evaluate the internal and external business environment of Malaysian Airline and to assess their capabilities, resources and customers. The SWOT analysis of Malaysian Airline System will help in understanding the external opportunities and threats as well as the internal strength and weaknesses of the organization. This analysis will provide further assistance to the organization to evaluate new market strategies (Piercy and Giles, 1989). The airline has faced a financial loss of around $170 million in the year of 2012 and 2013. This reduction in profit margin of the organization has adversely affected the sustainability of the organization. In the year of 2014, the Malaysian Airlines has faced two major mishaps such as the shot down of their MH17 aircraft and disappearance of the MH370 aircraft. These disasters have decreased the reputation of this airline in the global market (CAPA Centre for aviation, 2015). Political environment of various regions has a great

Homosexuality Essay Example | Topics and Well Written Essays - 500 words

Homosexuality - Essay Example This paper analyses both the genetic and environmental factors involved in homosexuality. One study revealed that â€Å"if one identical twin was gay, the other was also gay 50% of the time. If they were fraternal twins, they were both gay 22% of the time. And if one was adopted, the chances fell to 11%† (Dr.Starr). Ciani et al (n. d) also have pointed out that â€Å"homosexuals have more maternal than paternal male homosexual relatives†. The above statistics and conclusions clearly point towards genetic factors involved in homosexuality. Even though the percentage has slight differences, both identical twins and fraternal twins shows the tendency of becoming homosexuals if they genetic elements of homosexuality. The possibility of existence of homosexuality gene is widely discussed at present. â€Å"Although biologists are still far from answering this question, scattered evidence for a possible gene influencing sexual orientation has recently encouraged scientists to map out a guide to future research† (Is there a homosexuality gene?). Even though, such a gene has not been discovered yet, many of the biologists are confident of identifying such a gene which will answer all the questions related to the reasons of homosexuality. â€Å"Writing in the scientific journal Archives of Sexual Behavior, researchers from Queen Mary's School of Biological and Chemical Sciences, and Karolinska Institutet in Stockholm report that genetics and environmental factors are important determinants of homosexual behavior† (Homosexual behavior due to genetics and environmental factors). Homosexuality is common in military.

ART history Essay Example | Topics and Well Written Essays - 1000 words

ART history - Essay Example If we look at Monet’s Impression, Sunrise and at the following works of Impressionist artists, we will see not only certain concepts but also some beautiful, aesthetically pleasing images. Then, gradually, works of art changed and the concept of beauty changed, too. Can Picasso’s Guernica be called a masterpiece? Certainly. Can it be called beautiful in the traditional, classic sense? Not exactly. In Picasso’s works for example – and in Cubism as a whole – reality is not what the artist sees but what he himself creates. The idea of this style is to take reality, destroy it in your imagination and then recreate it on the canvas. Other styles of the late 19th and early 20th century also took a novel approach to reality – Dadaism and Surrealism, for example. Marcel Duchamp worked in both styles and his works also represent this change. The third change in the definition of art is the growing role of political and social views in artistic works. This is the case with Dadaism, mentioned above. Rejection of traditional artistic values was for Dadaists a way to reject traditional social and political values which, according to them, led to World War One. This change is visible not only in the visual arts but also in music. The music of the 19th and 20th century had a significant social element. The specific ideas may be different around the world but the general change is the same – social ideas were reflected in music. For example, styles like gospel, soul, and spiritual have all evolved in the social context in which African people lived in America in 19th century. If we take a look at what buildings looked like in the past (in the Antiquity, in the Middle Ages, in the Renaissance, and in the Enlightenment), we will see their elaborate beauty. Buildings were meant not only to be used according to their purpose, but also to be admired. Therefore, they had ample ornamentation and numerous details. All the changes described above bring about e

Tests of Intelligence Assignment Example | Topics and Well Written Essays - 500 words

Tests of Intelligence - Assignment Example ildren between the age group 6 to 16, meant to generate scores of IQ based on a comprehensive test model that includes ten core subtests and five supplemental tests. All these tests are verbal, and each of them carries equal weightage. The main testing spheres include verbal comprehension, perceptual reasoning, processing speed, and working memory. Application of WSIC in the sphere of IQ testing has been more successful than in clinical testing for attention-deficit hyperactivity disorder (ADHD) and other learning disabilities in children. This test was founded by Alfred Binet, and has undergone many modifications, the present one being 5th edition. This intelligence test is modeled to test using both verbal and nonverbal methods, aimed to assess reasoning, knowledge, analytical reasoning, visual-spatial processing and memory. The SB-5 is proven to be better in terms of assessing individuals and is more reliable (Becker, 2003). Based on a study conducted by Watkins et al. (1998), it was inferred that the WSIC test cannot distinguish between children with learning disabilities and those without disabilities. Further, the test could not predict academic achievement among children with learning disabilities. In this regard, the SB-5 is more suitable as it distinguishes children with different levels of intelligences and learning abilities. Research indicated weak reliability scores for WSIC, with low internal consistency reliability criterion; inconsistent results across time were also observed, thus complicating individual decisions and assessments. Owing to the deviation of subtest measurements from normative methods, ipsative methods based on transformation to person-relative metrics have been opted. However, these are not empirical, and are intuitive; because of this, the results so obtained are psychometrically incongruent. Instability of subtests measurements makes the test less reliable. Statistical differences of group mean scores will not help in

ART history Essay Example | Topics and Well Written Essays - 1000 words

ART history - Essay Example If we look at Monet’s Impression, Sunrise and at the following works of Impressionist artists, we will see not only certain concepts but also some beautiful, aesthetically pleasing images. Then, gradually, works of art changed and the concept of beauty changed, too. Can Picasso’s Guernica be called a masterpiece? Certainly. Can it be called beautiful in the traditional, classic sense? Not exactly. In Picasso’s works for example – and in Cubism as a whole – reality is not what the artist sees but what he himself creates. The idea of this style is to take reality, destroy it in your imagination and then recreate it on the canvas. Other styles of the late 19th and early 20th century also took a novel approach to reality – Dadaism and Surrealism, for example. Marcel Duchamp worked in both styles and his works also represent this change. The third change in the definition of art is the growing role of political and social views in artistic works. This is the case with Dadaism, mentioned above. Rejection of traditional artistic values was for Dadaists a way to reject traditional social and political values which, according to them, led to World War One. This change is visible not only in the visual arts but also in music. The music of the 19th and 20th century had a significant social element. The specific ideas may be different around the world but the general change is the same – social ideas were reflected in music. For example, styles like gospel, soul, and spiritual have all evolved in the social context in which African people lived in America in 19th century. If we take a look at what buildings looked like in the past (in the Antiquity, in the Middle Ages, in the Renaissance, and in the Enlightenment), we will see their elaborate beauty. Buildings were meant not only to be used according to their purpose, but also to be admired. Therefore, they had ample ornamentation and numerous details. All the changes described above bring about e

Pros And Cons Of Abortion Research Paper Example | Topics and Well Written Essays - 500 words

Pros And Cons Of Abortion - Research Paper Example In most cases, abortion has been blamed for the increasing chances of miscarriages as well as increasing the individual’s risk to pelvic inflammatory diseases (Boyer, 2013). Furthermore, citizens who are the taxpayers are against using their taxes to fund abortion; thus abortion is morally unacceptable and unethical. For women who indulge in abortion, they are increasing their exposure to stress and psychological pain thus abortion impacts their view of life and also how the society view them (Pourreza & Batebi, 2011). In fact, societal rejection has been directed to women who have been identified to have aborted or terminated their pregnancy. Finally, abortion reduces the chance of giving birth in future as some of the methods may affect the entire reproductive system of the woman.Though abortion has always received negative perception from the public, there are some instances where it is necessary to terminate the pregnancy. For instance, cases where the mother’s life is at risk require the termination of the pregnancy so as to save the mother in case she cannot survive to deliver a healthy baby (Boyer, 2013). Conversely, there exist some cases when the mother's life become paramount to that of the unborn, and this is morally acceptable from all the perspectives. Nonetheless, abortion carried out through safe medical procedures is more acceptable since the life of the mother is protected. The implication is that the medical procedures have least risks and does not affect the mother's health.

Political Typologies Essay Example for Free

Political Typologies Essay Liberal   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The political typology quiz categorized me under the liberal typology group. The liberal typology group belongs support the ideologies of Democrats. It is also the largest group among the nine typology groups. According to the quiz, the liberal group is open to several controversial issues that are the main themes and topics of debates and arguments. These issues include homosexuality, abortion, euthanasia, etc. A most recent controversial social issue involves stem cell research. However, even if the liberal typology group is part of the Democratic Party, it still has distinct values apart from other groups that also belong to the same party. One that is particular to the liberal group is their stand on war. The liberal group is supportive of diplomacy as a means of promoting peace with other countries. Liberalist groups do not believe that war is the answer to conflicts and disagreements. In addition to this, the group does not support anti-terrorist laws, specifically the Patriot Act, that the U.S. government is implementing. Other issues include espousing same sex marriages and advocating the protection and the preservation of the environment. Moreover, the group is also sympathetic to the concerns of immigrants and labor unions. I agree with the results of the quiz because as I was reading the ideologies of the liberal group, I find myself agreeing to them. I do not believe in war, and I do not want to support it. I think wars just cause more wars. Instead of resolving issues, it makes it even more complicated. A lot of innocent lives have been lost just because of simple disagreements that the higher-ups should resolve by talking in peace, compromising, and deciding what is best for the country and other countries as well. I also respect other people in that I believe they have a choice whether to engage in same sex marriages, abortion, support stem cell research, adhere to any religious doctrine or not, etc. I think everyone has the right to decide for themselves and choose whatever it is that they want to do in life, well, as long as they do not do harm to others or the environment. That is a different case. In addition, the issue about labor unions and immigrants is also something that I agree with. There is no competition when it comes to immigrants and employment. They were qualified to work in the country; therefore, there should be no question whether they do harm or good to the economy. Moreover, the rights and concerns of labor unions should be addressed. I think large businesses should pay attention to them and practice humanitarianism in the sense that they should think more of the people who work for them than the money that they earn because of them. Works Cited The Pew Research Center for the People and the Press. (2008). â€Å"Liberal.† Retrieved from The Pew Research Center for the People and the Press. 28 March 2008. http://typology.people-press.org/typology/results.php.

Drugs :: essays research papers

Drugs Which race has uses drugs most often?   Ã‚  Ã‚  Ã‚  Ã‚  African America Which race has the second highest percent for drug use?   Ã‚  Ã‚  Ã‚  Ã‚  Whites What gender uses drugs most often?   Ã‚  Ã‚  Ã‚  Ã‚  Males Is the percentage of people who use illicit drugs higher for married or unmarried people?   Ã‚  Ã‚  Ã‚  Ã‚  Unmarried DRUG AND THE STATES What state has the worst drug problem?   Ã‚  Ã‚  Ã‚  Ã‚  California Over the last three years has the drug use for kids grade 6-12 increased or decreased?   Ã‚  Ã‚  Ã‚  Ã‚  Decreased In grades 6-12 what was the illegal substance used most over the past three years drugs, cigarettes, or alcohol?   Ã‚  Ã‚  Ã‚  Ã‚  Alcohol In 1999-2000 what had a higher annual use cigarettes or drugs?   Ã‚  Ã‚  Ã‚  Ã‚  Cigarettes THE GOVERNMENT What drug can doctor prescribe to help narcolepsy?   Ã‚  Ã‚  Ã‚  Ã‚   Date Rape Drug/ GHB What drug helps certain types of cancer?   Ã‚  Ã‚  Ã‚  Ã‚  Marijuana What drug manufactured first by the government was supposed to fight morphine addiction, but turned out to be more addictive than morphine?   Ã‚  Ã‚  Ã‚  Ã‚  Heroine What drug mixed with water by doctors can be used to numb the eyes and nose for surgery ?   Ã‚  Ã‚  Ã‚  Ã‚  Cocaine SMUGGLING What is the worlds biggest producer of illicit opium-- the drug from which heroin and morphine come?   Ã‚  Ã‚  Ã‚  Ã‚  Afghanistan What is one of the major centers for smuggling cocaine and heroin?   Ã‚  Ã‚  Ã‚  Ã‚  Mena, Arizona What president decided to stop Mexican marijuana and heroin by searching every third car that crossed the boarder?   Ã‚  Ã‚  Ã‚  Ã‚  President Nixon What did the U.S. government do quickly with that policy?   Ã‚  Ã‚  Ã‚  Ã‚  They dropped it INGREDIENTS: 8 cups popcorn, popped 2 cups Spanish peanuts 3/4 cup firmly packed brown sugar 6 Tablespoons butter 3 Tablespoons light corn syrup 1/4 teaspoon baking soda 1/4 teaspoon vanilla 1/4 teaspoon salt DIRECTIONS: Preheat oven to 300 degrees. Remove all unpopped kernels from popped corn. Put popcorn and peanuts into a large baking pan. In a 2 quart saucepan combine sugar, butter or margarine, corn syrup, and 1/4 tsp.

Internet :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  The Recording Industry   Ã‚  Ã‚  Ã‚  Ã‚  We all listen to music wether we want to or not. Its in our homes, watching TV, driving in our car, going to the store, its unavoidable. Then why is the recording Industry trying to make people feel guilty about burning â€Å"illegal† CDs, when we can go to the mall and hear as much music for free as we want . I for one will never feel guilty because I always support the artist I download, by buying his/her cd’s or going to their concerts. The industry has always been about money instead of music. They are just mad because consumers have finally figured them out.   Ã‚  Ã‚  Ã‚  Ã‚  The first record created was in eighteen-seventy-seven. The song was Mary Had a Little Lamb. The artist/Inventor was Thomas Edison. Edison had created the worlds first phonograph, capable of playing back up to two to three minutes worth of recordings. His invention started a cultural revolution that went hand in hand with its cousin, the industrial revolution. The idea that sound could be recorded and played back at our pleasure was astonishing. I’ am sure no one had in mind the endless profits one could make. Profit was a word that would be associated with music about thirteen years later, because in eighteen-ninety the jukebox was first introduced at a bar in San Francisco. In it’s first six months of operation the coin operated machine grossed over one- thousand dollars. It did not take a genius to realize that the United State’s was home to thousand’s of bar’s each capable of making equal or greater value. Thus music and mone y became synonymous. Singer’s and songwriter’s were no longer artists, but commodities.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Along with money comes greed and in nineteen-hundred when Thomas Lambert invented a way of mass-duplicating his patent of â€Å"indestructible† phonograph cylinder’s, and although the patent was upheld in court, costly lawsuit’s filed by Edison put him out of business just seven years after his invention.   Ã‚  Ã‚  Ã‚  Ã‚  Record’s became an instant hit with the American public. People were flocking to bar’s to listen to recorded sound. The library of congress began recording and saving â€Å"Sounds of America† to preserve popular and influential music of the time, everything from bluegrass to classical. It was no surprise that the general public soon yearned for their own way of playing record’s from the comfort and privacy of their home’s. In 1906 a company called victor introduced a enclosed phonograph player that had been designed to look like a piece of furniture.

Modernist Poetry Doesnt Communicate With Society English Literature Essay

Modernist poets, or in that instance all modernists minds, philosophers and creative persons, ignores the societal order to some extent. They do non do any effort to speak to or pass on with the society, but really revolutionises the thought of art in the domain of the societal thoughts. In simpler words, Modernist philosophers do non follow the society, like its predecessors and it inquiries the easy accepted truth of the old age. In the late 19th century, in the aftermath of the to the full industrialized western universe with its new economic, societal and political construction, traditional projection and reading of art and civilization lost at least some of its importance. Following the old norms was nil but a return of what has already been talked of and achieved for the poets, minds and creative persons. To accomplish something new, they had to rehearse a signifier which was more individualized and yet obscure in its look. But that nevertheless do non reply the point of our treatment as to how or why the deficiency of communicativeness between the poet and the reader occurs in the 19th century western universe. With the popularity of the printing imperativeness, literature was no longer confined to the higher strata of the society. With this development in the history of printing, writers and poets found themselves traveling off from their audience. The opportunity or the impulse to interact straight with the multitudes decreased with the flow of clip until the clip when there is no effort to speak to or pass on with the society. The modernist poet ever lives in isolation from the existent universe while seeking to convey his/her individualized points of position. But for the reader, the same verse form can keep different reading at different clip and infinite. For case Emily Dickinson, the modernist American poet, published less than a twelve of her about 18 100 verse forms during her life-time. It was merely after 1886, after her decease, when her cache of verse forms were discovered by her younger sister Lavinia, that the comprehensiveness of Emily Dickinson ‘s verse form became ev ident. Emily Dickinson, merely like the other modernist poets, was alienated from the society. As a poet she could n't associate to the community, she was populating in, and the society in bend could n't associate to her verse forms, when they were published. Hence, during her life-time, the few verse forms which were published were to a great extent edited and altered harmonizing to the caprices and wants of the publishing house in order to model them in regard to the bing societal norms. Dickinson was obsessed by ‘death ‘ and has immortalised the construct of ‘death ‘ in her poesy. In one of her ignoble verse form, she seemed to hold related with ‘death ‘ and to some extent has personified the construct. â€Å" BECAUSE I could non halt for Death, He kindly stopped for me ; The passenger car held but merely ourselves And Immortality. † ( Dickinson ) The imagination that has been projected through the above mentioned Dickinson ‘s verse form is unconventional and to some extent radical. In the late 19th century America, fewer poets would ‘ve showed the bravery to oppugn the conventional beliefs sing ‘life ‘ and ‘death ‘ . Harmonizing to the above mentioned lines, ‘death ‘ to her is ‘immortal ‘ . In another verse form she states, â€Å" I DIED for beauty, but was scarce Adjusted in the grave, When 1 who died for truth was lain In an adjoining room. He questioned quietly why I failed? â€Å" For beauty, † I replied. â€Å" And I for truth, -the two are one ; We brethren are, † he said. And so, as kinsmen met a dark, We talked between the room, Until the moss had reached our lips, And covered up our names. ( Dickinson ) The imagination that is produced by the verse form is quite unconventional. Death has been beautified, glorified and celebrated by the poet in above mentioned verse form. Death has been a really of import subject for the modernist poets. Through their daring symbolism and representation of thoughts, subjects like depression, devastation, Hell and decease has ever been a really popular point of treatment among the modernist poets like Robert Frost, T.S. Elliot and of class Emily Dickinson. In T.S. Elliot ‘s â€Å" The Hollow Men † , the poet concludes the verse form by saying, â€Å" This is the manner the universe ends This is the manner the universe ends This is the manner the universe ends Not with a knock but a whine. † ( Elliot ) To the modernist poets, the abrasiveness of the existent universe was intolerable and hence from an stray infinite, the poet represents the inhuman treatment of the existent universe through his/her ain linguistic communication, non seeking to explicate everything. The reading nevertheless is left entirely on the reader and the poet does non even do an attempt to link with the readership or the society. Modernity can be said to unify all world in a self-contradictory integrity of disunity. Harmonizing to Marshall Berman, â€Å" It pours us into a whirlpool of ageless decomposition and reclamation of battle and contradiction, of ambiguity and torment. To be modern is to be a portion of a existence in which, as Marx said, ‘all that is solid thaws into air. ‘ † ( Berman ) . Modern authors have agreed to the fact that the lone unafraid thing about modernness is its insecurity. The lines of W.B. Yeats ‘ â€Å" The Second Coming † resonates a similar sense, â€Å" Thingss fall apart ; the Centre can non keep ; Mere lawlessness is loosed upon the universe, † ( Yeats ) The passing and the delicate nature of the age is possibly the most popular line of reading for the above two lines. The ideas of the Enlightenment minds, to cultivate nonsubjective scientific discipline, corporate morality and jurisprudence, were drawn to roll up with the cognition of many single free minds, to develop the miscellaneous doctrine of human release and the enrichment of the twenty-four hours to twenty-four hours life. Science and Technology promised an age devoid of scarceness and want. Rational signifiers of societal apprehension erased the bing unreasons of myth, phantasy, faith and superstitious notion. Traditional metaphoric representation of the ‘word ‘ was replaced by a more obscure imagination, which each and every reader can construe harmonizing to his/her apprehension of the ‘word ‘ . Surrealism, Dadaism and Cubism became a portion of the bigger image of Modernist art, literature and poesy. In another verse form of Emily Dickinson, she states, â€Å" Fame is a bee. It has a song- It has a sting- Ah, excessively, it has a wing. † ( Dickinson ) Here ‘fame ‘ is compared with a ‘bee ‘ , an unconventional representation merely as Charles Baudelaire compares ‘flowers ‘ with ‘evil ‘ in â€Å" Fleur du Mal † ( Flowers of Evil ) . These metaphoric representations of the ‘word ‘ was new to the age and was absent in the old enlightened western age of literature and art. A individual line which possibly can be the easiest guide line of looking at modernist poesy is expressed by Archibald MacLeish in his â€Å" Ars Poetica † , â€Å" A verse form should non intend, but be † . ( MacLeish ) . The primary difference between a Romantic text and a Modernist text is that a Modernist text imitates guesss and readings. The elans after each line of Emily Dickinson ‘s verse forms are perchance placed to supply the reader a infinite for contemplation and retrospection. A Romantic text, on the other manus, invites battle. Emily Dickinson ‘s â€Å" Fame is a bee†¦ † is a verse form that may look simple and shallow, but if one Judgess the construct of celebrity in the late 19th century, he/she is bound to look up to the simpleness of the technique in which the blunt passing nature and the frailties of celebrity is projected through the seemingly showy and musical drape of popularity. â€Å" The Second Coming † by W.B. Yeats is another fantastic work of Modernist poesy. The poet uses a dark scene to specify a clip when the universe is near a disclosure. The verse form depends on the cognition of a certain Christian belief. It is a antic look of the clip in which it was written. It provides us with a image of the First World War in Europe where, â€Å" Mere lawlessness is loosed upon the universe. † Stuning imagination of terrorizing linguistic communication, where poesy is no more depended on linguistic communication, but linguistic communication comes out of poesy. Yeats ‘ womb-to-tomb captivation of the supernatural and occult was lyrically manifested in this verse form. The significance of the ‘gyre ‘ is an equivocal one. It can be a historical period or the psychological stages of an person ‘s development. The personal imagination of the ‘gyre ‘ insinuates at the Hegelian construct of coiling history. The verse form is really in loose iambic pentameter, really much closer to the free poetry. The rhyming is haphazard. These dogmas were the trumpeters of the coming of Modernist poesy. In modernist poesy, the several poet does non care to explicate or construe their ain verse forms. It is something prohibited for them. The distance between the reader and the poet is big and there is no effort nevertheless to pass on between the two.