'Qantas Airlines\r'

'Adel Dosmagambetova Maslow`s hierarchy thither are always some points when we are talk about service and especi anyy hospitality industry. When we coiffure our merchandise, what our nodes foretell from us is our main purpose to bring home the bacon. The attach to has to correlate the king of their service and the expectations of their customers. They measure their product and customers` needs. (Anton & Petouhoff 1996)There are no doubts that matching both sides expectation we can leave satisfaction for our clients. notwithstanding it is not always possible to satisfy all needs of your customer.Maslow`s hierarchy was created to show opening of needs in the psychology way and venture a connection between each stages. Maslow employ the terms Physiological, Safety, Belongingness and Love, Esteem, and Self-Actualization needs to describe the pattern that tender motivations generally move through. (King,2009). We have analyzed our telephoner and divided its needs into 5 main features. Qantas(Queensland and Yankee Territory Aerial Services) is one of the oldest air troupe in the arena, KLM is the only company elder.They brook their run over 90 years and the politic of this global, mankind famous company show us their ability to build and keep in touch with generations and customers expectation. The regulate-go stage of the hierarchy is physiological needs which complicate comfort of their customers, the indorse is their rubber, the third is quality of service, the by one is an image of the airways and the last one is self-actualization include personal experience. As it is mentioned above, first of all they provide comfortable seats, risque quality food and straightaway flights, if it is possible.Qantas learns domestic and international ways as well, their flights operates to 56 metropolitans. However they don`t only change on air-service, they also have catering and Qantas holiday, where they provide high ranking service and unforg ettable feelings. (About Qantas, 2012) The second stage is flexible schedules, security of their place and their safety for sure. Qantas guarantees their customer their safety during the flights, security of their luggage and otherwise belongings.They tried to make schedules maximum comfortable for all customer, counting that they usually make long-distance flights and their grocery is built by far-away fly balling. The third one is high quality services, with positive staffs, comfortable airports selection unafraid matching places. For feeling welcomed for every customer they provide good service on their planes and they make discipline for their staff and tied(p) order branded uniforms. drome is the first place where you get before or after flying and of course customer expect excellent services and suitable selections.It is great affair to be connected with one of the most famous and respected airports. The fourths stage one is about disposition of the airways. The custo mer wants being protection and perfect served, opinions and constitution of the chosen airlines. They expect the company to promote them a high quality standards and popularity all over the world . â€Å"Success is getting what you want and happiness is appetency what you get. ”(Brown, 1992) To enhance the company`s reputation and mark Qantas has developed innovative and marketing ideas to boost gross revenue by upgrading their planes and improve quality of advertising.To end with self-actualization we use up experience of Qantas` customer. The company provides unique types of services and make the flights for customer perfect. They try to show customer that with Qantas` they and their belongings in safety, and nowhere else customer will get such services. They make their experience by providing satisfactions of customer experience which allow them to fly only with Qantas and even special tariffs and Qantas club are support for them to fly Qantas.References list: Dr. Jon Anton & Dr. Natalie L. Petouhoff (1996) Customer relationship management. flight path Drive, Santa Maria, Anton press Paul W. King. (2009) Climbing Maslow`s gain choosing your own path through life. Matlock Bath, Derbyshire, DB, coupled solid ground H. Jackson Brown from the book Climbing Maslow pyramid. Matlock Bath, Derbyshire, DB, United Kingdom About Qantas, Retrieved from official web-site http://www. qantas. com. au/ run low/airlines/home/au/en\r\n'