E-Business Paper

E-Business Paper Jim Jones ACC/340 Joyce Williams December 3, 2012 ? Barnes &038 Noble has functioned well as a brick and mortar introduce since its inception. The company has finded over the years by adopting new products and elapseing up with e-commerce as it has started develop. The company has been fitting to keep up with changes in the economy imputable to the development of the inter wampum and e-commerce. We leave alone examine how e-commerce has affected how the world around has changed. E-commerce has taken affect on how supply and demand functions in markets. Price is a bigger crest on an online purchase than it is in brick and mortar lines.It is much easier for customers to search for a product and the cost of them doing their research is greatly decreased. A customer is able to see all or most of the products that argon available and are slowly able to compare them side-by-side. Many retailers do not call for brand recognition. This is due to the somewhat high tu rn around in the internet business along with newer existence of e-commerce. Online stores whitethorn not be able to exist in markets that agree high demand products where the consumers call for the product now. For this reason, in that respect are not many online markets for perishable products.This is due to the delay because of shipping needs to occur and the high cost of nimble shipping. There is a lower cost for e-commerce because you have less viewgraph and you do not need to go through a lay man to get your product. Many internet stores will sell to customers that feel nowhere near their physical location. This allows a company to break into a whole new audience that they would not have been able to develop with just one physical store. A deterrent for using an online store is the time it takes to get a product after it has been ordered.Most physical items that pot be delivered through an online store are also available at a brick and mortar store. Consumers will weig h the opportunity cost of wait to determine if it is worth the wait. For this reason, some brick and mortar stores can justify high prices for high demand products. A risk that some businesses run into is their consumers face-to-face information. There is an extra cost the secure their consumers information. Information like an court or a consumers social security number may be stored in the online system so it is important to protect this information.A extensive benefit from using a business through e-commerce is that there is a lower distribution cost. This often occurs because certain areas of the supply chain have been removed. The development of the internet has made it much easier to track trends. This means that there are fewer inventories that need to be main(prenominal)tained because we can easily determine when certain products will be bought. Since there is al shooty a delay because of shipping times, it is less of a problem when something is out of furrow versus a brick and mortar store. (Lieber, 2011)Barnes &038 Noble has been able to keep up with its main competitors Amazon and Google by investing in its Nook e-business and developing an online store for physical books and e-books. Over the second quarter in 2012, Barnes &038 Nobles digital center tax grew 38 percent during the second quarter, but that was down from a 46 percent increase in the fiscal first quarter. (Anderson, 2012) patronage the shortcomings of the most recent fiscal quarter, the overall stock for Barnes &038 Noble has increase by 11 percent throughout the past year.Barnes &038 Nobles e-business continues to be challenged by the further development of Apples iPad Mini, new Amazon Kindles and Googles Nexus tablet. Barnes &038 Noble has done fairly well to keep up with the e-business competition and has only lost 3 percent in revenue from brick and mortar stores. (Anderson, 2012) Where Barnes &038 Noble falls short is their lack of apps for their tablets. Some of the for mer(a) tablets are selling better because they are multi-functional whereas the Nook primarily functions to read books and magazines.Barnes &038 Noble has done well to keep up with the competition and avow a viable stronghold in the bookstore industry. ? References Anderson, M. (2012). Barnes &038 Noble reports net income for 2Q. Retrieved from http//www. miamiherald. com/2012/11/29/3118537/barnes-noble-reports-net- income. htmlstorylink=cpy Lieber, E. , Syverson, C. (2011). Onlive vs. Offline Competition Prepared for the Oxford Handbook of the digital Economy. Retrieved from http//home. uchicago. edu/syverson/onlinevsoffline. pdf