Whole Foods Market SWOT

consentient Foods foodstuff is wholeness of the largest retailers of perfect food products in the world. The company is successful because of its skilful ontogeny system, vast product variety, and large-mouthed profits. entire Foods marts motto is Whole Foods, Whole People, Whole Planet, and this motto, as well as the core values, atomic number 18 very important for the companys strategy and operating practices. However, the company does not execute the motto completely due to its poor international operations, which is one of the biggest weaknesses of Whole Foods mart. One of the opportunities of the company is the superiority in the foodstuff place of amply have for the organic products. Increase in the competition in the market is one of the biggest threats for Whole Foods Market.Firms StrengthsWhole Foods Market grew from a local market to one of the largest organic product retailer around the world. By 2008, Whole Foods Market operated and owned 276 stores in the unite States and internationally. The companys refinement strategy consists mostly of scholarships of other companies. One of the biggest and most important acquisitions was the acquisition of Wild Oats stores, which gave Whole Foods Market opportunity to operate with large surmount stores and with less competition in that segment of market.The company offers a huge variety of products which includes grocery, bakery, poultry and meat, seafood, deli, wines, cheese, and household products. The regular average surface of a Whole Foods Market store is around 45,000 to 60,000 sq ft. In the bigger stores, which size up from 60,000 to 80,000 sq ft, they offer even a bigger variety of products and ply service. Example of this would be the Austin 78,000 sq ft store which included hundreds types of cheese, beers, wines, and seafood items.Whole Foods Markets revenue was rapidly growing since the early 1990s with an addition of 30%, and 20% profit since year 2000. By 2007 the company pr eserve sales of around $6.6 billion. The revenue growth let the company to reach out the expansions and acquisition of many more stores. Whole Foods Market acquired 134 stores since 1991 through 15 acquisitions.Firms WeaknessesWhole Foods Market has three stores in Canada, and six stores in the United Kingdom. The possession of such few stores internationally, the company is not capable to amount at the effect of economies of scale in distribution and purchasing. Because of weak operations internationally, the companys prices are high, therefore lacking the company to argue with other international companies which have a larger operations scale.OpportunitiesWhole Foods Market is in a good market segment because of the rapid growth of demand for the organic products around the world. Consumers tend to slowly start preferring organic products to the regular packaged products. The organic market is growing very debauched every year and everywhere around the world. Because of the in crease in demand for organic products, which Whole Foods Market supplies, the company is going to experience an increase in sales and revenues.ThreatsSince the market for organic products is becoming more frequent and growing, there are more players involved in the market. There are a lot of small companies and huge corporations who are entering the equal market as Whole Foods Market, and some of them could be considered a respectful threat. Small supermarkets that supply organic foods, specialty supermarkets and restaurants are the small competitors. Wal-Mart on other hand is a potential strong competitor who inform in 2006 that the company is going to focus on organic segment, and is able to provide the consumers with low price organic products.Strenghts Skilful growth strategy Huge product variety Big profitsWeaknesses Poor international operationsOpportunity Market leadership in high demand marketThreats Increase of Competition