Brand development plan Essay Example | Topics and Well Written Essays - 2500 words

stag instruction plan - Essay ExamplePositioning8 v. Secondary Association9 vi. Legal security measures10 Communicating the revolutionary score..10 i. Marketing Communication.11 a. Advertising..11 b. Personal selling..12 c. Sales promotion12 d. Public relations12 Possibility of Brand extension 12 Conclusion.13 References14 Introduction Nearly all businesses have names they use in trading, from the downcast scale retailer to the large-scale multinational organization. Product branding has become increasingly fundamental in shaping a product profile. Branding uses names, symbols, labels and layouts to guarantee that a product is recognizable and distinct from private-enterprise(a) products in the trade. A product brand signals both the origin of the product and the supplier responsibility for the product. Brand names create trusts and are particularly helpful for promoting the environmental qualities of products when these would otherwise not be apparent. some(prenominal) the supplier and the customer benefit from branding. From a customers point of view, brands help reduce the make for information when making purchase decisions. Needless to say, they also provide status through the image they display, apprehension and expected high quality. In essence, brands create a mental picture that provides focus to the consumer when choosing between s foreveral(prenominal) alternatives. From a suppliers point of view, branding enhances the opportunity for initial sales and repeat buying. By differentiating a product from its rivals, branding provides some scope for pricing discretion, although the extent of discretion depends on the market structure. Lamb et al. (2011) states that a companys brand is the most powerful communication tool in marketing products (p. 156). I reference to Kotler (1991) a brand strategy is built on brand positioning, brand mission and brand promise (156). This paper discusses the brand strategy for Flash Sports and footwear Incorpora tion. Flash Sports and footgear Incorporation deals with both male and female sports and foot wear. This brand name will be employ in all its products across the globe. Development of New Brand Being heard in the center field of a competitors growling voices is an overwhelming task in contemporary market. This is shockingly turn up to be true each time we view the television, read the newspaper or magazine or visit the internet. As a result, there is need for a business to seek and develop new brand to effectively increase awareness and brand loyalty. Though brand development is by no means a new idea, Doyle (1994) asserts today consumers have more access to information and more choices than ever before