Marketing

MODULE -5 Marketing Notes 19 INTRODUCTION TO MARKETING W e use a macroscopic variety of goods and services in our daily life. These include items like toothpaste, toothbrush, soap, oil, clothes, forage items, telephone, electricity and many more. How do all these goods and services sloping trough by our home? on the face of it the business houses who produce the goods and services go through to interpret that these ar to be sold, and so they have to garner the consumers/users assured of their products and place them at points pleasant to the consumers. This involves a number of activities much(prenominal) as product planning, pricing, promotion, use of middlemen (wholesalers, retailer etcetera) for sale, warehousing, transportation etc. each(prenominal) these activities taken to go or soher are termed as Marketing. In this lesson, we bequeath pick up about the concept of market, its importance, objectives and functions. OBJECTIVES After study this lesson, you will be competent to: explain the meaning of merchandise; differentiate amidst market and selling; describe the importance of marketing; bring up the objectives of marketing; and explain the various functions of marketing. 19.1 essence OF MARKETING We know that the man of personal matters produces goods and services for our use.

These are not necessarily produced at the places where they are consumed or used. Even in villages, now-a-days you arrive at the products manufactured all everywhere India and in other countries. This implies that the manufacturers mustiness be making efforts to visualise that their products are in demand and stimulate the ultimate consumers all everywhere the globe. So, when you go to the market to pervert a readymade shirt you run a risk that there are some(prenominal) options available to you in terms of face of cloth used, design, colour, price etc. and you can buy what suits you trade Studies 87 MODULE -5 Marketing Notes most. This also implies that the manufactures esteem the needs of the consumers, their tastes and...If you want to prepare a full essay, rules of order it on our website: Ordercustompaper.com

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