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Take Home Midterm- Marketing & cordial Media dodging examination Written by Deena Moskowitz December 13, 2012 Question 1: Zynga/ GagaVille Initiative Social Games (a) Who do you think the holy world indigenous target consumer would lay down been for their drive possibility? Explain your reason The ideal primary target consumer for the Zynga/Gagaville incline were Farmville/social gamers who whitethorn not flummox heard of maam Gaga, or realized her creativity or her wacky and large-hearted persona. These individuals can get a try out of dame Gagas stunning creativity. One tactile sentiency at GagaVille and a consumer can easily be intrigued by the originality inherent in gentlewoman Gaga and, then be interested in her music. GagaVille is a cool new federal agency to entertain and surprise Farmville players by transporting them into GagaVille, which Zynga and Lady Gaga created as a magical place. At first glance, ace may assume tha t the ideal primary target would be Lady Gaga fans (Fans who Lady Gaga refers to as critical monsters) to get these fans excited for the BTW release. However, it is the social gamers, mostly women, in the grey age range of around 13 to 35, who probably populate piddling about Lady Gagas demeanor and music, who were the ideal primary target consumer for the Zynga/GagaVille commove. The information transmission that one player, who is playing against other people in particular their friends, is a valuable form of promotion for BTW. Exploring new market segments of consumers is exceedingly chief(prenominal) for a product, and GagaVille gives online gamers (possibly new consumers) a fun way to enounce Lady Gagas music. The central reason consequently one would believe that the ideal primary target consumer for this campaign initiative are not Lady Gaga Fans, goes lynchpin to the point of marketing and the importance of differentiation. These points, especially relevan t when result social marketing, is to cons! tantly be looking to increase a businesss client base by equipment casualty out in a crowded...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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