Cigarette Advertising Essay example -- Marketing Tobacco

Truth somewhat Cig argontte AdvertisingTwo lithe, tanned bodies lazily languish closelipped a limpid river. The heads of the two persons argon thrown back in poses of a supremely confident nature. Their facial features, though, are indistinguishable amidst the temporary haze which envelops them. Curiosity piqued and intently surveying the scene, one then notices the hindquarterss break from the fingers of the pair. Advertisements such as this are now ubiquitous to the point of annoyance. These attempts to provoke consumers to buy cigarettes are not simply trumped up exaggerations, as is the persona with other products. Cigarette companies market their products with blatant lies. No one is shown with chicken teeth or suffering from a hacking cough. Instead, smokers are always picture as being in the pink of health. more alarmingly, smokers and smoking are perceived as being desirable. This perception has seemingly permeated every look of popular culture. The sad truth today iscigarettes are coolMore overt instances of cigarette companies attempting to marry their products with images having positive connotations occurred in the first fractional of the twentieth century. Since then, however, the marketing juggernauts of these organizations have become more adept at promoting their brands in nearly every sphere of public life. In the previous times though, the principal mode of product placement was via magazines. Here are two such magazine advertisings. Kool magazine advertisement circa 1940 Camels magazine advertisement circa 1950In the first picture, which was put out during the Second World War, cigarettes are linked with the badges of the United States Armed Forces. Here, Kool attempts to ride the wave of support for Americ... ...g bout all of us into potential cigarette addicts. I am of the fuddled opinion that legislature should be passed which prevents these companies from advertising in certain fields, especially those pertaining to healt hy pursuits such as sports. But, then again, these laws would have to be passed by many people who sit on the boards of, or had election campaigns funded by, cigarette companies. Those changes dont seem too likely, do they?Works CitedCigarettes Wikipedia conception Inc.1 Sep. 2006. Crary, David. Tobacco giants wage fight against state anti-smoking measures. Associated Press 13 Oct. 2006Haralambos, Michael. Sociology Themes and Perspectives. third ed. London HarperCollins, 1991.Nocera, Joe. If Its Good for Philip Morris, Can It Also Be Good for national Health? New York Times 18 June. 2006 B46.